The client was fully depending on their social media posts to get inquiries and bookings, which was not giving them consistent results

• They had no paid advertising in place and were missing out on a lot of potential customers
• They wanted to reach people not just in one city, but across multiple nearby cities within their service area
• They also needed separate attention for their two services, wedding photography and newborn photography, as both have very different target audiences

We built a structured campaign strategy by creating separate campaigns for wedding photography and newborn photography, so the messaging was more personal and relevant for each audience

• We expanded the location targeting to cover the primary city, along with 4 to 5 nearby cities to get wider reach without losing lead quality
• We designed high quality creatives that showcased their actual work and tailored the messaging for each service
• We ran two types of campaigns together, a lead generation campaign to capture direct inquiries and a WhatsApp destination engagement campaign to drive quick conversations and faster conversions

With this dual campaign approach, the client was able to move beyond organic only growth and build a steady inquiry pipeline across multiple cities at a very affordable cost. The campaigns brought in both direct leads and active WhatsApp conversations, helping the studio convert more inquiries into confirmed bookings