The client came to us with a problem, their existing ads were running but not giving good results. The leads they were getting were not quality leads and the performance was very inconsistent

• They had no proper structure in their campaigns and the creatives and targeting were not aligned with what their customers actually needed
• They wanted better inquiries from people who were genuinely interested in interior design services within their city and they needed someone to fix what was already broken

We started by doing a full analysis of their previous campaigns and understood where things were going wrong

• We restructured the entire ad strategy from scratch and built new high converting creatives that matched what the target audience was looking for
• We refined the audience targeting to focus only on the right people within the city and aligned the messaging with actual customer intent
• We ran two types of campaigns together, a lead generation campaign to capture high intent prospects and an engagement campaign to build brand trust and visibility

With this revamped strategy, the client was able to get consistent quality leads, reduce their marketing cost and improve their overall digital presence. Within the campaign period, they achieved 6 confirmed bookings, which shows how a structured and well optimised Meta Ads approach can turn underperforming campaigns into a real lead generation system