The client had a good reputation locally but had no presence in the digital space. They were getting projects only through referrals and wanted to go beyond that

• They needed a way to reach people in their specific cities who were actually looking for construction work and wanted to grow their brand so more people know about them
• The main challenge was that they had no prior ad history or digital identity to start from, so we had to build everything from scratch and make sure the right audience saw them at the right time

We planned and ran a two step Meta Ads strategy for this client

• First we launched an awareness campaign to introduce their brand to people within their city limits, which helped build trust and recognition among the target audience
• Once people started recognising the brand, we launched a lead generation campaign with location specific targeting to bring in qualified prospects who were genuinely interested in construction services
• We ran two separate lead generation campaigns targeting two different city locations

Within just one month, the client received 5 confirmed projects. The campaigns together brought in 440+ quality leads at a very low cost per lead, which shows how location specific targeting with continuous optimisation can bring in real results without burning the budget